LinkedIn Ads cost a median $202 per lead in 2026. Here’s how that stacks up against SEO for B2B and professional service firms, and when the smartest firms run both.
A Psychology Today listing puts a therapist on the same crowded page as every competitor in town. Here’s how a practice’s own content ranks for the searches a directory profile never will.
Dental implant and wisdom teeth clicks cost $12 to $35 on Google Ads. Here’s how oral surgeons build a free, compounding patient pipeline with SEO instead.
$13.74. That’s the average cost of a single click on a Google Ads campaign for “house painter near me,” the highest of any home-service trade tracked in LocaliQ’s 2025 benchmark of over 3,200 contractor ad accounts. A click isn’t a lead, and a lead isn’t a signed job.
Eleven percent of American adults are currently taking a GLP-1 drug for weight loss, up from just 3% two years ago. Every one of those roughly 28 million people had to find a prescriber somewhere, and for a growing share, that search starts on Google.
Urology has the highest cost-per-lead of any healthcare specialty on Google Ads. Here’s how a consistent blog wins new patients without renting every click.
Concierge medicine CPCs are up 31% year-over-year, and paid search now costs $1,200-$2,800 per acquired member. Here’s how blogging closes the gap.
Urgent care clinics pay $5 to $15 a click on Google Ads for walk-in patients. Here is why a blogging and Google Business Profile strategy wins the same patients for a fraction of the long-term cost.
A single click on “hair transplant consultation” runs $101.89 on Google Ads. The clinic with a blog answering patient questions is pulling in the same patient for free, month after month.
An orthopedic group in a mid-size metro is paying $34 a click right now for “knee replacement surgeon near me,” and that’s not an outlier — competitive markets regularly see $30 to $45 for high-intent surgical terms. Meanwhile, the American Academy of Orthopaedic Surgeons projects total knee replacements will climb from around 790,000 a year today to 3.5 million by 2030.